Shame and guilt keep smokers smoking

Often what keeps smokers smoking is either shame or guilt or both. As a coach, I never want to add to either emotion with my clients. Shame is "there is something wrong with me (that's why I can't quit)". Guilt is "I'm doing something wrong (but I don't know how to stop)". I remember feeling both after my first cancer diagnosis---even smokers would bug me to quit--"VJ, why are you smoking, you've